Perfume and Cologne
In 2005, there were important developments in cosmetics and perfumery distribution
which has led to further consolidation within the sector. Department store giant
El Corte Inglés, Spain’s largest perfumery and cosmetics distributor, for instance
entered into a joint venture with one of its main competitors, the French Sephora
chain. Sephora, who entered the Spanish market in 1998 and whose open outlet format
helped to bring down barriers to cosmetic sales in Spain, needed to form allies
with El Cortes Inglés to further expand in the country. Both companies embarked
on an ambitious plan to open more perfumery outlets. Sephora plans to inaugurate
30 new stores and ten spaces in El Corte Inglés department stores in addition to
the chain’s 20 existing outlets by the end of 2006.
The rise of the internet within Spain has been slower than northern Europe. However,
Spanish buyers looking for Perfume and Cologne are increasingly looking online for
greater choice and cheaper prices. Take a look at www.Perfume--and--Cologne.com to see a great example.